30 ROCK: A ONE-TIME SPECIAL
When COVID-19 benched 2020's upfronts, sidelining NBCU's live dazzle, we didn't just Zoom it in—we cranked the creativity to a "30 Rock" reunion level. The idea was simple: bring back the iconic cast, lampooning TV network shenanigans from their homes, for one last hurrah.
The result? A triple threat of massive buzz, headline-grabbing press, and a shiny Cannes Lions trophy. Who said you need a stage to steal the show?
**2021 CANNES LIONS WINNER**
:30 PROMO